Rhys is currently Director of Hertford Theatre and Arts Advisor for East Herts District Council. He is a fellow of the Royal Society of Arts.
Rhys oversees all aspects of the successful delivery of Hertford Theatre, the flagship venue for the district of East Hertfordshire. Following a £1m refurbishment, the venue re-launched in December 2010 and has since enjoyed a thriving new dance and performance studio, digital cinema, bar/cafe and gallery space to support the 400 seat main house.
During his tenure, Rhys has established Hertford Theatre as one of the leading arts providers in East Hertfordshire. In addition to the professional arts programme, the theatre is engaged in delivering a range of community, family and educational arts activities for the people of Hertford and beyond. Recently, Rhys and his team secured a further future investment of £19.9m to improve all aspects of the theatre's output including increasing the capacity of the main auditorium and studio as well as expanding to include 3 full-time first release cinema screens and the development of a new riverside cafe/bar. Rhys is working with architects, Bennetts Associates, to deliver this large-scale capital development project which is due to commence in August 2021 and complete in March 2023.
Alongside his work developing the arts programme at Hertford Theatre; Rhys has directed all the hugely successful family Christmas shows at Hertford Theatre. He has also written new versions of Aladdin and Cinderella and the Glass Slipper as well as writing and directing the sell out productions of Hansel and Gretel, Little Red Riding Hood, Rapunzel, The Astonishing Adventures of Pinocchio and The Snow Queen. Rhys has recently written The Curious Adventures of Alice in Wonderland which he is planning to direct at Hertford Theatre for Christmas 2021.