Rhys is currently the Director of Hertford Theatre and Arts Advisor for East Herts Council.
Programming theatre productions, cinema and live events, Rhys oversees all aspects of the successful delivery of Hertford Theatre, the flagship venue for the district of East Hertfordshire. Following a £1m refurbishment the venue re-launched in December 2010 and has since enjoyed a thriving new dance and performance studio, digital cinema, bar/cafe and gallery space to support the 400 seat main house.
During his tenure, Rhys has established Hertford Theatre as one of the leading arts providers in East Hertfordshire. In addition to the professional arts programme, the theatre is engaged in delivering a range of community, family and educational arts activities for the people of Hertford and beyond. Recently, Rhys and his team secured a further future investment of £13.5m to improve all aspects of the theatre's output including increasing the capacity of the main auditorium and studio as well as expanding to include 3 full-time first release cinema screens and the development of a new riverside cafe/bar.
Alongside his work developing the arts programme at Hertford Theatre; Rhys has directed all the Christmas shows at Hertford Theatre. He has written new versions of Aladdin and Cinderella and the Glass Slipper as well as writing and directing the sell out productions of Hansel and Gretel, Little Red Riding Hood and Rapunzel. Rhys has most recently written and directed the hugely popular The Astonishing Adventures of Pinocchio for Christmas 2018.